Archive for Best Marketing
November 16, 2008 at 1:18 am · Filed under Advertising Industry, Best Marketing, Consumer World
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September 16, 2008 at 3:47 pm · Filed under Advertising Industry, Best Marketing, Biz Ops
People become so overwhelmed with advertising and marketing when they open their business. So much so that other areas get neglected because they are so worried that they wont have the consumers there to keep their business afloat.My advice, take a deep breath and relax! Marketing is not supposed to be hard if you are doing it right. You can do it yourself, or hire a marketing PR firm, but you should not stress about it.One of the most effective ways is internet marketing. You get some many consumers that you did not even know wanted your product, and it is not limited to your area or region. You can go global with the click of a mouse!While E-marketing is a great tool, there are some draw backs, but in my opinion the benefits out weight those by a long shot. There are a few things to think about when going with E-marketing. Internet marketing requires customers to use newer technologies rather than traditional media. Low-speed internet connections are another issue, lets face it some people still use dial up and now mobile internet on cell phones is becoming very popular. If companies build large or overly-complicated websites people with slow connections will probably have delays in content delivery. For buyers, the inability of shoppers to touch, smell, taste or “try on” things before buying them can be limiting.
August 26, 2008 at 10:03 am · Filed under Best Marketing, Information Parlor, Newsfeed
We move back to the world of media with our latest Behnd the Scenes article. From the oldest practitioners to the newer entrants, wire services have been a staple of news reporting for almost 200 years. Today, we look at them in more detail.
News agencies are companies that employ writers to create news stories that can be distributed to various news outlets - often including mainstream media as well as independent or online news sources. The term ‘news service’ is sometimes used to mean a similar type of organisation.
In some circumstances, they may be groups that profit from selling the news to the news outlets. A number of news agencies chose to enter a co-operative agreement with a major news outlet, with the small agency creating local news that may be picked up and shared regionally or nationally by the bigger news agency. Business can also pay a commercial service to publicise a particular news article or story.
In many cases, a national wire service may be controlled by the government, with a remit to share official news articles as well as others; the UK, Russia and China all have such services in place.
The largest of the the wire services produce both factual articles and speical features that do not need to be rewritten by the media company, who can purchase the stories and reproduce them almost verbatim.
Agencies provide collections of the articles to their customers over the Internet - so the origins of the name wire service, which lay in telegraph systems, are not entirely lost.
It is often not just publishers that require the constant flow of prepared news stories, and many research departments or interested companies may subscribe to an agency. As an alternative to the existing agencies, some news services are available that are not affiliated with any other business or state departments - these indie services are a potential outlet for stories that need to demonstrate independence from other companies.
It has been known for some companies to use wire services to distribute positive reports of a comapny that have been prepared by a friendly business analyst. If a company does not receive a great deal of other articles about it, then such non-independent articles may have an unduly positive effect on the business.
July 16, 2008 at 3:25 am · Filed under Best Marketing
When someone receives something of value for free, trust and good feeling naturally arise. Giving away a free item or service are very effective marketing strategies. They will acquaint a new person with your product and company plus can be a non-agressive means to re-contact former customers or clients.
Whether you work off-line or online, are in private practice,
part of a mlm or are employed by a corporation, giving away
freebies works to increase business and distinguish you from
your colleagues.
For many people, there is a lot of discouragement due to getting
minimal results by placing ads randomly in various ezines,
newspaper classified ads and website pages.
Here are some concrete examples and strategies that have proven
to be effective:
1) Many local newspapers will run without cost a free service
listing in the announcements section. If you are a lawyer,
consultant, massage therapist, chiropactor or have a related
service set aside a 2 hour block on a Friday and send out a
press release such as, “Dr Jinet will be available for free
15 minute phone consults Friday, Oct 13 from 3-5 at xxx-yyyy.
3) If you have sample sizes of an item, you can set up a booth
at a local fair and distribute it for free with contact info
enclosed. For a web-based business, a free ebook or report are
good. Make yourself standout by offering e-mail consults on the
ebook or report you give away.
3) As a social worker and yoga teacher, I was looking to expand
my practice and classes. I wrote a 24 page booklet on Stress
Reduction in Daily Life, incorporating tips from yoga, psychology and meditation. At a local health food store, I put them on the counter under the bulletin board. That week 2 new people attended my class and I received a new psychotherapy client. As added pluses, my therapy client gave the booklet to her best friend who began session. A month later a financial planner in my yoga class bought 500 booklets to give as a free Christmas gift to her clients with her sticker on the cover. She has re-ordered 500 booklets 2 years in a row and it has been a useful viral tool for her business.
4) Think outside of the box. If you see someone locally giving
a seminar (or online doing a teleseminar) is there a package
you can give them they can add as a bonus? Can you find someone
already active with a mailing list, workshop or busy shop that
can use a free item or service for their customers?
Dee Cohen, a Social Worker and Certified Yoga Teacher. Visit
http://www.outside-the-box.net for information on increasing your business by placing your sticker on her booklets.
July 9, 2008 at 1:45 am · Filed under Best Marketing
If you sell services one of the biggest challenges is identifying qualified prospects who want what you have to offer and are ready to buy. It is possible to waste time on cold calls and other marketing activities that turn up little in the way of sales. Wouldn’t you rather have a steady stream of hot leads, leads that not only include contact information but give you an idea of what the prospect needs, the problem they want solved?
You have a web site, and hundreds if not thousands of people visit your site each week. If your site is working well it should be providing you with a list of hundreds of people who want to be on your marketing list each week and dozens of qualified leads, people who want you to call them right away about your services.
Use the following five tactics to generate a list of qualified prospects.
1. Collect Contact Information
Strive to collect the email address of every person who visits your web site and is interested in the problems you solve. Offer a free article, tutorial or guide as bait to motivate people to give you their email address so you can market to them again and again.
Offer prospects something they want, and place your sign-up form prominently at the top of your home page and in a side navigation bar on the other pages of your site. This should help you capture the email addresses of 10-20% of the people who visit your site each week.
2. Use Auto Responders to Collect Detailed Information
If you use a free giveaway and the briefest of sign up forms to get people to give you their email information you can market to prospects but wouldn’t it be helpful to have more information?
Use an autoresponder to send people a confirmation when they request your free article or sign up for your newsletter. In the email ask them for detailed contact information and ask them a couple of questions about what they’re interested in.
3. Get People to Tell You How You Can Help Them
Many people use the web as tool to find solutions and to hire people who can help them solve their problems. If you are a financial advisor, giving away an article on financial tips is a great way to get contact information but what you really want to do is to identify those people who have an immediate interest in your services.
Prompt people to contact you by including an inquiry form on your web site, but don’t make the mistakes made on most web sites. Too often inquiry forms are buried on the site, multiple clicks away from the pages most frequently viewed by your visitors. Include your form on high visibility pages, at the bottom of your homepage and other key pages about your services and products.
Use your inquiry form to both collect contact information and to identify the services your prospects are interested in and how you can help them. When you make your follow up calls you’ll know where to start the conversation.
When you receive completed inquiry forms you can sort through them to identify which ones are worth following up on based on the answers provided. Then pick up the phone and use these qualified leads to find new clients and grow your business.
4. Collect Feedback and Learn More About Your Prospect’s Needs
When people visit your sell pages, the web pages that describe your products and services, they’ve expressed an interest. Some will move directly to purchase, others will discover they don’t have any further interest and a large number will fall into the middle. These are people who are interested but not ready to commit.
Before visitors leave your web site sell pages, you can use exit pop up windows to collect feedback and to find out what they are looking for.
Offer a free article to motivate visitors to fill in the form. When you get these feedback forms, follow up with a call. Use this conversation to find out why they didn’t buy the service or product or to get further information about the problems they want solved. Once you have these prospects on the phone you’ll be surprised how many you can turn into clients.
5. Send out Surveys to Identify What Sells
If you have a newsletter you can leverage the trust of your readers to collect ideas of what they want to buy. If you’ve been sending out ideas and information to your target market periodically they will be more than likely to respond when you ask for their input.
Two to four times per year, send an informal survey to your subscriber base, asking for their ideas. Ask them which of your product or service ideas they like best and what they need and want. Tabulate their responses and develop the products and services they asked for.
Use these five lead collection strategies to identify prospects with a problem, one you can solve. Once you know who needs your help, its easy to follow up, close the sale and grow your business.
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2004 © In Mind Communications, LLC. All rights reserved.
The author, Marketing Coach, Charlie Cook, helps independent professionals and small business owners attract more clients and be more successful. Sign up to receive the Free Marketing Guide and the ‘More Business’ newsletter, full of practical tips you can use at http://www.charliecook.net
ccook@charliecook.net
June 1, 2008 at 2:50 am · Filed under Best Marketing
When is the best time to recover a lapsed donor? Before they lapse. Using a “pre-lapsed donor letter.”
I heard recently of a non-profit organization that mails a special letter to all donors who are at risk of lapsing. This organization has found that pre-lapsed donor letters are effective at preventing some donors from lapsing. Here’s how you can implement a similar system for your organization.
Watch your database for donors who are approaching your lapsed-donor threshold. For most organizations, an active donor becomes a lapsed donor when that donor does not mail a gift for over 12 months. So watch your database for donors who are approaching this zone.
Run a manual query, or write a script that queries your database automatically (weekly or monthly), looking for all donors who are about to lapse. Decide how soon you want to know. In other words, decide how much notice you want to receive before donors lapse. The longer a donor has lapsed, the less likely you are to recover them again.
Running this query regularly will alert you to those active donors who are about to lapse unless you take remedial action. Flag these donors for special attention. Getting a donation from a current donors is five to eight times more cost effective than getting a donation of the same size from a stranger. So retaining your donors is vital.
Once you have a system in place for recognizing donors before they lapse, create a letter or series of steps that you will take to keep the donor active.
The most effective method of preventing donors from lapsing is a personal phone call from you. Use the phone to contact your most valuable donors. For those donors for whom a phone call would be too expensive (for you), write them a letter instead.
Craft a compelling letter that persuades these at-risk donors to renew their support. Your letter should:
- Acknowledge the donor’s past gifts and thank them for their support
- Explain that you have not heard from them for some time (give the number of months if you want)
- Describe in detail how much their continued support means to you and the people you serve
- Consider offering an incentive for them to renew their support (a book, DVD, discount, free admission, special member benefit or other attractive premium)
© 2006 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the “About the Author” message).
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About the author
Alan Sharpe is a professional fundraising letter writer, instructor and mentor who helps non-profit organizations raise funds, build relationships and retain loyal donors using creative fundraising letters. Learn more about his services, view free sample fundraising letters, and sign up for free weekly tips like this at http://www.RaiserSharpe.com.
May 22, 2008 at 7:42 pm · Filed under Best Marketing
Affiliate Marketing is currently one of the most popular and lucrative business opportunities online. It is an agreement between the merchant, or the one with the product to sell, and the website owner or the affiliate, or the one who allows the use of his site to promote the merchant’s product or service. Thus, affiliate marketing is a relationship between the merchant and the affiliate.
Meanwhile, an affiliate-marketing network is a program that involves a network of individuals and organizations with the purpose of helping each other through affiliate marketing. There are many affiliate-marketing programs where both merchants and affiliates can go to find what they need. In such affiliate marketing networks, affiliates can choose from thousands of products to advertise. Similarly, the merchants can proffer their products and look for affiliates who will advertise their products.
The Commission Junction Affiliate Program is, one of, if not the largest affiliate marketing networks in the internet today. It is a leader in performance based online marketing offering excellent opportunities for both merchants and affiliates. The company serves millions of clients making it one of the largest ad networks today.
It facilitates the relationship between advertisers and affiliates and leverages its expertise in the affiliate marketing business to ensure the best results for its clients. Commission Junction has affiliate programs mostly for physical goods. The company excels in niche markets, as most niche markets require physical goods as affiliate products.
As the market leader in affiliate marketing solutions, Commission Junction offers many advantages for both merchants and affiliates. The Commission Junction system is excellent and full of good features for both parties. As a Commission Junction merchant, you only need to sign up and have your affiliate program available to thousands of potential affiliates. New merchants are listed on the homepage of the Commission Junction Account Manager. Affiliates will be able to see this listing upon log in, ensuring maximum exposure for the merchant. In this manner, the merchant has the opportunity to attract the best affiliates to carry his product or service.
Another advantage that Commission Junction offers to merchants is the promotion to the Commission Junction affiliate network upon sign up via the Commission Junction email newsletter. Being in the Commission Junction affiliate network provides excellent opportunity for the merchant to find quality affiliates who can bring in more clients and more sales.
Since the key to affiliate marketing success for merchants is finding the right affiliates, Commission Junction offers the best way for merchants to succeed, by bringing merchants and affiliates together. The merchant’s affiliate program will also be listed in the Commission Junction Account Manager for life giving you more exposure. You can also purchase special listing for higher affiliate exposure.
Commission Junction also has many advantages for affiliates. It has more merchants than any other affiliate marketing company today. An affiliate of Commission Junction has access to the largest directory of affiliate programs encompassing thousands of products and services. Affiliates have the luxury to choose what product they will advertise.
Commission Junction has an excellent record of accomplishment in the affiliate marketing business, so it makes sense for any affiliate to be a Commission Junction affiliate. The company offers a huge number of affiliate programs in every category of products and services. In addition, affiliates of Commission Junction receive notices via email whenever new affiliate programs are added. Commission Junction offers the best opportunities to make a profit for both merchants and affiliates. It combines resources to further the sales or profit of each party.
However, Commission Junction also has its downsides. For one, the commissions are relatively lower, being in the 7% to 20% bracket. Yet, despite of the lower income potential, Commission Junction is still one of the best options for affiliate marketers. Commission junction has also had its share of setbacks such as during the early part of 2002 when merchants dropped out because of the hike in prices.
All the same, Commission Junction remains as one of the best choices when it comes to affiliate marketing. It offers the best features and opportunities for merchants and affiliates. Its marketing solutions help marketers increase their profits. Indeed, there are many reasons why any affiliate or merchant who want to succeed should join Commission Junction.
About the Author
Discover how you can create a turnkey internet marketing system that builds massive downline for you, attracts hungry prospects automatically, and generates income non-stop, 24 hours a day, 7 days a week!
Find out more here:
Visit How To Become Successful today!
May 3, 2008 at 6:08 pm · Filed under Best Marketing
This information may be helpful for everyone, regardless of how long you have been in the affiliate business, or even if you are just getting started.
First, a good affiliate program can be hard to come by. It needs to offer decent commissions, accurately track sales, and most importantly, pay their affiliates in a timely manner.
Many webmasters and internet gurus are doing very well with only a handful of affiliate programs. Once you find a good one, you kind of seem to get stuck on it until you are positive you are making every penny possible.
Before spending a lot of time and money marketing an affiliate program, always check it out first. There are a number of ways to do this.
1. Search through the hundreds of affiliate directories online and look for comments about it.
2. Ask them how many affiliate they have, and what the top earners are making, as well as the average affiliate.
3. Give the program a trial run - just enough to make a few sales that will allow you to recieve a payment from them. This will ensure they pay as offered.
4. Spread the word! Lots of affiliate money stays on the table because we do not refer others. If you know other affiliates, send them an email and let them know about your new program. Of course, send your affiliate link id to earn 2nd tier revenue if possible!
To see my favorite affiliate programs, please visit www.free-affiliate-program.us
About the Author
Jamie Ratliff has been in the affiliate marketing business for years. He currently offers advice to beginner and intermediate affiliate marketing websites. He has a website at www.free-affiliate-program.us
April 11, 2008 at 3:56 am · Filed under Best Marketing
The revolutionary idea of selling pixels and making a million
from his website milliondollarhomepage by the young UK
entrepreneur has made more and more people to start similar
websites and get advertisements. The price per pixel was fixed
at $1, and within a span of 4 months the million pixels were
sold.
As competition is hotting up in this pixel ad space, the prices
have come down to 10 cents, 5 cents and finally the latest pixel
ad site which was launched is www.onecentonepixel.com . I don’t
think the prices could come down more than this, says an
advertiser who advertised on OneCentOnePixel.com website.
Now with the milliondollarhomepage being full, sites like
OneCentOnePixel.com would cash in as the advertisers are
increasing day by day. By advertising in OneCentOnePixel.com
website you can get a bigger space for advertisement which is
1/100th the cost of milliondollarhomepage.
It is very easy to include your pixel ads in the website, first
you need to create an image which you would like to add in the
OneCentOnePixel.com website and then upload and select the place
where you would like the pixel ad to be placed and then finally
make the payment through Paypal. The pixel ads on
OneCentOnePixel.com website would be placed for 5 years and the
starting price for advertising is $1, which is very less than
the competitors.
April 6, 2008 at 11:34 pm · Filed under Best Marketing
Too often, people forget they’re anonymous in the internet world. Your friends and colleagues might know you as being a tireless worker, a great friend and loving parent, but I don’t know that. To me, you’re just a font. You’re a font in an email, or in a forum post. If you give me access to your website, then you’re whatever impression the website creates. But largely, you’re anonymous. So if you want to establish trust in your internet business dealings, make it your goal to paint a professional image via email.
I’m a copywriter, so I’m constantly combing the web for possible clients and cohorts. Recently I’ve encountered some internet personalities who have left me scratching my head in puzzlement. Might we have had a fruitful business relationship? I’ll never know, because within days of crossing paths, they managed to display one of the “Scary Seven” - that is, the seven quickest ways to scare people away by email. Let’s review them now.
Scare Tactic 1. Send an email from a cryptic address. There’s nothing that says ‘unprofessional’ like an email inquiry from “Binky24″ or “Shanaynay_7″. Email addresses like this strike me as being one of two things: 1. someone young and foolish, or 2. a spammer. I understand if you don’t have a website up and running yet; after all, as a writer, many people contact me to help them get their businesses started. But at the very least, reveal your first and last name. Provide contact information, and a brief background. If no one knows who you are, it’s not likely they’ll do business with you.
Scare Tactic 2. Send an email that contains virtually no information. Yesterday I responded to a post on Craigslist that requested an editor. In my email, I gave my name, contact info, a little background information and directed the potential client to my website. I asked a few questions about their needs. In response, I got one line, and a very uninformative one at that. Do you see why I don’t plan to contact this person again?
Scare Tactic 3. Send too many emails! Want to make people think you have absolutely zero going on? Then send someone a barrage of email after having just met. I recently got an onslaught of emails from a potential client - NINE in total, over the course of a day. YIKES! This is a busy world. People don’t have time to pore through your information. Organize your thoughts, and send in ONE email- maybe two, max.
Scare Tactic 4. Send emails of a personal nature. Never, EVER send email jokes or personal anecdotes to someone you plan on doing business with over the internet. I don’t care how promising the initial phone conversation was or how “friendly” they seem. This behavior screams unprofessional, and can even be a bit disturbing. Many marketers swap information, and this is fine. But it should be done in moderation. There’s a fine line between helpful information exchange and email harassment. Don’t cross it.
Scare Tactic 5. Send out a group email, and forget to blind copy. I recently signed on to work for a company that contracts out writers. I liked the spirit in which business was being conducted and the site owner’s honest approach. But there is such a thing as too much honesty. The first project came through via email - and I could see the name of EVERY writer who was competing with me for work! Not only does this have trouble written all over it, but no one wants their email address shared. A Privacy Policy is the hallmark of a real business. Implement one, and assure people their information is safe with your company.
Scare Tactic 6. Send an email that you haven’t proofread. We’re all in a hurry, it’s true. But haste makes waste! If you request information on “barbecue girls,” you might just get some unexpected feedback! Double-checking your message can ensure that the recipient can respond properly. Ultimately, you’ll get an answer to the question you asked - and not one you didn’t.
Scare Tactic 7. Send an email that’s either too enthusiastic, or too austere. People are people - and I’ve encountered personalities from both ends of the spectrum. Those who are “SO EXCITED to make your acquaintance that they CAN’T STOP SHOUTING!!!!!!” and those who apparently are so wrapped up in themselves that they can’t spare a courteous hello. My advice: take the middle ground. Keep it friendly yet professional, and don’t go to extremes in your correspondence.
Don’t want to frighten people away with your email? Then avoid the “Scary Seven!” Above all, discuss the who, what, when, where, how and why of your message, and be sure to include any information that will help your future colleague get to know you better - a website link, some articles you’ve written, your resume, etc. Don’t be overly pushy on email, and avoid over- or under-communicating. In time, you’ll get the feel for the type of emails people respond to. And once that happens, you’re on your way to cultivating fruitful internet business relationships!
Copyright 2005 Dina Giolitto. All rights reserved.
Dina Giolitto is a New-Jersey based Copywriting Consultant with nine years’ industry experience. Her current focus is web content and web marketing for a multitude of products and services although the bulk of her experience lies in retail for big-name companies like Toys”R”Us. Visit http://www.wordfeeder.com for rates and samples.
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