Archive for Search Engine Optimization Portal
November 27, 2008 at 6:52 pm · Filed under Biz Ops, Search Engine Optimization Portal
The interesting thing about search engine optimization melbourne is how your current web site, or your current page is optimized. Now this doesn’t mean stuffing keywords all over the place on the page. Normally, you are looking at about 5% or so for the keyword appearance but it is near to impossible to write an article or write content in the page to make sure it comes up to that sort of percentage.
Here’s some good advice when choosing a web developer:
1. Make sure your page’s HTML is properly marked up - When you get some young freelance web developer who has been out of the university for 5 minutes and is cheap, you are probably doing yourself a huge kick in the butt. Yeah you’ll end up with a cheap option but the damage done is huge. Good web developers will know the difference between proper HTML and crappy HTML. Ask the question … Can you do hand coding? Yes or no.
2. Does your developer know the difference between a div id and a div class? Yes or No? The answer is pretty simple. div ids are used as a layout feature, meaning you can only reference back to it using Javascript once. The class is a style feature, you can assign a class to any element on the page.
ad: pet insurance information online.
October 9, 2008 at 2:32 am · Filed under Search Engine Optimization Portal
Yesterday you should have read the forth course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #5 and study analyzing the Top Ranked Website on Google. Please read today’s course very carefully and take some time to test what I’m about to tell you on your own webpage. Alright let’s start!
Analyzing the Top Ranked Website on Google
I won’t take you through today’s course step by step because it’s just too much and most of it is common sense. Now to analyze the top ranking websites all you have to do is search in google for the keywords that you chose to optimize. The results are the websites that you are competing with. Open each page and study why you think they are ranking so well. Look back to previous courses and see what on-page methods they use. Just write down what on-page factors they have decided to use and use this information to rank better than them by doing what they do and a little more. For example if they have their main keywords in < h1 > tags but don’t have them in < h2 > tags then you can do both.
The most important analysis you need to do if of their off-page optimization. I suggest you use Instant Position’s free link popularity check to look up your competitors and see who’s linking to them. Then you can go to these websites and request a link also! Here’s the tool:
http://www.instantposition.com/link_popularity_check.cfm
It’s not easy to outrank your competitors and the reason is that they must be good at SE optimization to have received that rank. So you need some time and effort to reach the TOP but YOU can do it and there’s no doubt in that.
Tomorrow I will teach you How TO GET banned by Google!! This will be an exciting day for you I promise (if you want to get banned that is!)
If you would like to contact me anytime and either complain (why would you!) or give me your testimonial then feel free to do so anytime. I’m there if you need any more help also.
Ahmed Omran is an experienced webmaster and marketer who owns Custom Website Design and Home Based Business Revo
October 7, 2008 at 3:46 pm · Filed under Search Engine Optimization Portal
Keyword research is certainly the most important phase in Search Engine Optimization process. Whether you hire a SEO company to do the job or you are doing the SEO process in-house, take your time during this process. You should not be a spectator, but you should be an active part of the decision making process.
Try to think as a customer
Before to start the keywords analysis & research process, be sure that you know how you should perform this process. Try to think about your keywords as a customer. How would you search for your product or service? Which keyword or key phrase would you use? Think about which words or phrases describe best your product or service.
Generic keywords vs. highly targeted key phrases
Surprisingly many companies still believe that increased traffic will necessary lead to increased sales. Unfortunately this is very far from the truth. If traffic is not well targeted, visitors will not found what they are looking for, and they won’t order anything.
Many companies still make the mistake to attempt to get ranked for generic keywords. This is often costly mistake. You will simply loose your time, money and resources to get ranked for generic keyword. Chances are that if you are in competitive industry you won’t succeed to achieve top ranking. In many cases, even if you succeed to get high ranking for generic keyword you won’t benefit much from that. Let’s elaborate this with an example.
Key phrase “shoes manufacturers” will return worldwide results, and your competition will be very strong. Even if you manage to rank high, “conversion to sales rate” will be fairly low. Some of the people would actually search for “shoes manufacturers” which are located in Asia. They might enter on your site, and they will leave without to order anything. You will get more traffic, and you want increase your sales or establish new business contacts. None of your goals will be achieved.
That is because your product or service is not exactly what the people are searching for. Key phrases like “UK shoes manufacturers” or “EU shoes manufacturers” will have better conversion and you will get high ranking faster. Why? It’s easier to get ranked for these key phrases because of smaller number of competitors. From the other side, because of better targeting your conversion rate would be higher, because your traffic is better targeted.
Best approach to do find right keywords and key phrases is to get your generic keyword, and add a specific word to it. Using this approach you will be able to find yours most important key phrases, and target your traffic much better. Key phrases are usually two to five words long.
Think global
In different countries people use different terminology for same product or service. Be sure that you check your terminology for your main keywords. Different terminology for your keyword might be used in Canada, or in Australia. Follow your site statistic, and if some country is missing, something might be wrong with your terminology.
How many keywords do you need
Number of the key phrases for which you will optimize your pages will depend from your budget of course. But be sure to create long list to select from. Initial keyword research should end with at least 70 -100 keywords or key phrases.
Your first thought here might be how you will find so many keywords. Creativity and well knowing your industry will do half of the work. The tools will do the other half. Wordtracker has free trial which will tell you how many times the key phrase was searched for last month. Full version (you can pay for one day only if you want to use this tool once) is much more powerful tool of course. Overture has also free tool for keyword research which will give you useful suggestions. These tools will give you suggestions which you might not come to your mind, and tell you how many competitors you have for every keyword.
Next phase should be customizing some of these suggestions and make the re-check after that. After establishing the main list, start the elimination. Have in mind that your chances are bigger if you select bigger number of keywords. It is always best strategy to optimize each page for one primary and one secondary keyword. Optimize your main page for your most important key phrase.
Final selection will depend from your budget. You can always optimize more pages later, so keep the initial keyword list. Best option is to start to optimize your pages for less competitive key phrases first. When you achieve high ranking for these key phrases, then go after more competitive key phrases.
About The Author
Zoran Makrevski
Search Engine Positioning Firm
SEO.Goto.gr
October 7, 2008 at 12:03 pm · Filed under Search Engine Optimization Portal
When Google Adwords first came on scene, it was not immediately apparent to most people how to utilize the system to create wealth, until John Carpenter popularised it with his Google Cash system, a book he wrote some time back.
Since then, Google Adwords has become one of the main traffic generation tools for most affiliates. It was the fastest way to generate traffic.
By now, most people would have learnt about the latest Google Ruling on their Adwords’ programs
Basically it goes like this:
1) Google will only display two ads for the same website at the same time AND only ads with the best click thru rate,
2) You can remove the three letter word ‘aff’ from your ads, if you are a reseller.
How do you ensure you are the top 2 ads besides having to bid up keywords until your nose bleed?
With this new ruling, there will only be 2 ads displayed at any one time, and only for ads that has the best click through rates.
The rationale is that there isn’t any value add to show multiple ads that all point to the same web site.
In any case, experienced affiliate marketers would
probably capture the email address of the person who clicked on the Google Ad, rather than directing the person straight away to the vendor’s web site;
So there goes an easy and fast way to get traffic
So how do we counter the latest ‘dance’ from Google?
I have a solution which targets to key areas of concern:
1. Offering Value Add content through the use of Blogs
2. Getting F.R.E.E Traffic with RSS Feeds
Thousands of blog communities are sprining up all over the Net, and depending on what you are trying to market (as an affiliate) you can easily set up a blog centered just around the topic which relates to that product.
If you’re selling slimming pills, you can have a blog just related to weight loss. Next, turn your blog into an rss feed and syndicate it all over the Net, by submitting to the 27 major blog directories and 41 major rss directories.
(There might be more at time of writing, but these are the main ones I submit to.)
Besides it’s ability as a traffic tool, blogs give your potential clients value add in terms of useful contents you make.
Since you have to make postings to your blog, you are in a way ‘forced’ to study the area in which you want to market (e.g. weight loss) and provide good value add information, very much like a ‘consultant’.
Which in a way is good for anyone wanting to build a sustainable business and stay in the ‘game’ in the long run.
Brandon is Author of Multimedia Ebook “Marketing Rampage with Blogs and RSS”. Learn how to leverage the power of blogs and rss feeds to drive more FREE targeted traffic, gain more leads and sales. Get Listed in Google and Yahoo for Free and save $299.
http://www.marketing-rampage-with-blogs-and-rss.com
September 25, 2008 at 10:45 pm · Filed under Search Engine Optimization Portal
Finding Targeted Keyword Phrases Your Competitors Miss
Finding keyword phrases your competition is missing is easier than it seems. Combinations of two and three word phrases are often overlooked by your competitors when vying for the top competitive terms. This missed opportunity may be a benefit to you to overcome your competition in the search engine rankings.
Think Like A Searcher - Study Your Target Audience
Really look at the audience you want to bring to your website. Are there terms you might not ordinarily use or your competitors use that would work for a small portion of visitors? Remember that single words tend to be more competitive. Find two and three word phrases that would work for a searcher looking for your website topic. If your visitors usually search on “vertical widgets”, look at “horizontal widgets” as well. Dig deep to find terms that might not be obvious to you. Of course using a keyword phrase that no one searches on might give you lots of search results, this is why you should focus your terms on the actual topic of your website content. Have another person compile a list of keyword phrases used to find your website or product. You’d be surprised at the number of variations two minds can come up with instead of one. Think like a searcher - not a website owner.
View Your Competitor’s Source Code And Content For Keyword Phrases
Viewing your competitor’s source code is very easy and a good way to see what keyword phrases (if any) they are using. Using your browser, view the source code of the page. The title and meta tags should contain the same keywords or variations of keyword phrases if the competitor’s website is optimized. Look over the web page content as well as for keyword phrases worked into the text, image alt text, headings and hyperlinks of the pages. If their pages are not optimized you may gain an even bigger edge on the competition by optimizing your web pages.
Using Keyword Tools To Find Variations Of Keyword Phrases
The Overture Suggestion Tool will provide keyword variations:
http://inventory.overture.com/d/searchinventory/suggestion/
Clicking on the suggestion tool link will bring up a window, you can search for terms and variations of terms. Begin with your list and see how many variations come up with the results. You might be surprised at the popularity of some of the search variations you see. Be sure to add you new keyword phrases to your list.
WordTracker is a keyword tool as well, you can purchase a yearly subscription or even a one day subscription. Learn more about it here:
http://www.wordtracker.com/
Search On Keyword Phrases In The Search Engines
Using your expanded list of keyword phrases, search for those terms in the search engine databases. Note the number of search engine results. The more results, typically the more competitive the term. See the differences in number of search results for plural versions as opposed to singular versions of your keywords in each engine. Note the descriptions that the search engine results bring up - are there any keyword phrases there that might apply to your website? Don’t forget the ads Google displays in their search results. Study the ads that come up with your search terms as well. While you are searching on your keyword phrases, check your competitor’s ranking, along with the new keyword phrase variations you come up with through the Overture Keyword and WordTracker tools.
Add Keywords Reflecting Your Local Cities And State
You can also target local areas by listing them in your title/meta tags and text of your web pages. List only the cities and state you reside in and/or provide services to. You never know who will be looking for a local contact producer of “blue widgets” in your city or state. Some people prefer to work with a local company. Adding in those type of specifics, even on your contact page with your local information, can pull in traffic your local competitors are missing.
Check Your Site Statistics
Last but certainly not least, check your search engine stats program or raw server logs to see what terms your visitors are using to find your website. There may be combinations of words your visitors are using you have not thought of or that may not be in the content of your pages.
Incorporate Keyword Phrases Into Content Of Your Web Pages
Once you have your list of varied keyword phrases, work them into your web page. Incorporating these terms into your web pages should “make sense”, in other words, they should read well and not sound “spammy”. Most of all, they should realistically be part of the content of the page, not placed there only because you need them in the content. Have another person read your copy to see if it sounds reasonable to them.
Keyword Variations Make A Difference
Don’t miss out on the keywords your competitors might miss. Those extra keywords could translate into profits and increased viewing of your website by visitors who might otherwise not find you.
Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation Marketing, a Search Engine Marketing company serving small businesses. She has specialized in Search Engine Optimization since 1998, including three years as the Search Engine Specialist for O’Reilly Media, Inc., a technical book publishing company.
Copyright © 2002-2005 Search Innovation Marketing.
http://www.searchinnovation.com All Rights Reserved.
Permission to reprint this article is granted if the article is reproduced in its entirety, without editing, including the bio information. Please include a hyperlink to http://www.searchinnovation.com when using this article in newsletters or online.
September 21, 2008 at 2:31 pm · Filed under Search Engine Optimization Portal
Search Engine traffic accounts for nearly 80% of the Internet traffic. It is no wonder all website owners want their pages appear in the first 3 pages of the Search engine Results Pages ( SERPS). Getting there by itself is one tough job, and sustaining your place there is another day to day tussle. Unless most of the mundane tasks are automated the life of an SEO is going to be miserable. We constantly see new webmasters are clueless about the tools of the trade. Let’s see a few main one’s in this article.
Keywords describe the content to the search bots, they guide the search engine to decipher the theme of a webpage. These keywords should be employed in specific ways to acheive optimal results. The first thing to note is the keyword density, SE’s still use the density to validate whether they are being guided towards relevant content as suggested by keywords. Keyword Density Analyzer is one important tool that should be employed to check the usage of keywords and phrases in each of your webpage.
Keyword Research tools are really godsend. In this competitive space, if everyone starts targeting the same phrase then you are going into a virtual stalemate. That is why we should find relevant phrases and target them rather than highly competitive keywords. It is better to be listed in page one of a relevant keyword than on page 6 of the main keyword. There are many tools out there that can provide you a list of keywords based on the popular searches, with cue from the SE’s themselves. These are typically based on the current search terms employed the netizens.
Keywords are just one part of the SEO puzzle, there is a good tool to prepare your website for SE’s. Checkout the resource box for the website with all the tools described in here, they are free to use. The search engine preparation tool helps analyze your website against many criterion. Another popular tool that is a must have is the position checker. The search engine index is really dynamic and hence keeping up with your position manually and that too twice a day is a redundant task that is best left to a script.
The pro tool that is employed by SEO’s is the saturation tool that finds how many pages have been indexed and figures out your presence in the top search engines. This is really helpul because as you know each page in the website is indexed separately and seen as one individual entity in the web. This tool figures out which one’s got indexed and which did not and you can further analyze the reasons and try to enhance the optimization. The free SEO tools can found in http://www.web-inspect.com.
Author freelances for many great web companies and can be found in Aplora Web Solutions and No Fee Free Freelance.
September 19, 2008 at 8:43 pm · Filed under Search Engine Optimization Portal
When used properly in combination with other basic search engine tactics, these tips can help to dramatically improve your placement with the search engines and increase the traffic to your web site.
1. USE KEYWORD FILE NAMES: By naming your html file relevant to your keywords, you can gain a slight advantage. This is a relatively minor aid so don’t go overboard with it.
2. AVOID USING ROBOTIC SUBMISSIONS TO THE TOP SEARCH ENGINES: When submitting your web page to one of the top 8 search engines, try to post your page manually rather than using any automated software or sites that post for you to get into the prime search engines. Many people believe that over 70% of your hits will come from Google and Yahoo! It’s probably worth spending a considerable amount of time trying to get a good ranking from theses search engines. (Actually Yahoo is more like a directory than a search engine and requires that you read their help pages about their listing method)
3. BE SURE TO USE YOUR KEYWORDS IN YOUR PAGE TITLE: Many search engines will look to see what words you have used in your page title tag. It is VERY important that you include the keywords you want to be found under in this title tag.
4. GET YOUR PAGE LINKED FROM OTHER SITES: Some search engines will increase your relevancy if your site is linked to from other sites. Try to establish as many links as possible from other locations before you submit your web page for placement.
5. AVOID USING JAVA AND FRAMES IN YOUR PAGES: Search engine robots have a difficult time with pages containing Java and frames (not the Java Script tip below which is ignored by search engines). In order to establish a high relevancy and therefore a high rank do not use these methods in the pages you submit to the search engines.
6. THE FIRST 250 WORDS OF TEXT: Search engine robots scrutinize the first 250 word of text in your page for relevancy and keyword count. You must use your keywords in the appropriate proportions in this part of your page. Some say a 10% - 40% keyword count in this section of text is ideal. ALWAYS start this text with the page title you used in the title tag. Avoid keyword repetition (i.e. repeating keywords one after the other).
7. DO NOT USE THE META REFRESH COMMAND: This command is used to automatically transfer a page to another without requiring reader input.
8. DO NOT USE TEXT THAT IS THE SAME COLOR AS THE BACKGROUND: Search engines look for text that is the same color as the background which is being used to increase the keyword count without the reader seeing the text. This has become a definite no no and you may be penalized for such tactics.
9. USE LINKS CONTAINING KEYWORDS: One way to increase a keyword count is to use a series of working or non-working links containing a description and link that incorporate your keywords. This also has the advantage of providing links to other web sites from your page which the search engines also look for.
10. USE THE IMAGE ALT TAG TO INCREASE YOUR KEYWORD COUNT: Every image allows you to include a text description of that image in the alt tag. Use these tags to incorporate keywords or phrases to increase your keyword count. Search engines do consider alt tags in their relevancy rankings.
11. USE KEYWORDS IN PLURAL: Try to use your keywords in the plural form. Such as, CLOCKS instead of CLOCK. A user search on the keyword CLOCK will find both CLOCK and CLOCKS but a user search for CLOCKS will usually not turn up pages using the keyword CLOCK in singular form.
12. KEEP META TAG DESCRIPTION TO 25 WORDS OR LESS: Most search engines will truncate your description if it is too long deleting possible key points you are trying to convey. Keep your meta description to 25 words or less to avoid having posted an incomplete message to readers.
13. KEEP META TAG KEYWORD LISTS UNDER 1000 CHARACTERS: Keep your meta tag keyword list to under 1000 characters. Anything more and you may have your relevancy rank penalized by search engines. Additionally, do not repeat any one keyword in the keyword meta tag more than three times.
I truly hope you use these strategies soon and realize far more success than you have! Get started right away and watch the difference in your rankings.
More free tips at http://www.GoogleWebsite.com/
September 12, 2008 at 8:11 am · Filed under Search Engine Optimization Portal
Search engines are one of the best tools to bring targeted traffic to your business. Millions of people are always using them every day to search for information that’s suitable to them. Understand that this gives you an advantage to give your prospects whatever they are looking for.
This means that you will get very targeted prospects because they are locating your web site in their system with the use of keywords and phrases related to your product.
This is the Power that search engines have. Now you need to know the down fall to search engines. The reason why most people are not creating success with them is because they are always using automated softwares, they are not getting listed in the major search engines and they are not providing great content.
Now don’t get me wrong, some automated software that you can use for Search Engine Submittions can help you increase your link popularity and that will eventually increase your search engine ranking and further more increase your traffic.
There are thousands of search engines, but not all of them are worth advertising on. Some of them are very small and almost no one uses them to do any searches for anything. You need to get listed in the top searh engines before you worry about getting listed anywhere else.
Automated softwares are great but you need to track them and see if they are giving you any good results. I use automated softwares the ones I use give me good results all other one were garbage.
Remember that marketing with search engines are not that easy, they are a highly competitive field and everyone wants to know the latest tips, trick and secret to getting a top ranking.
One Simple Solution or Formula that I can give you would be to offer great content for the search engines to use.
That’s what the search engines are looking for today, they are looking for great content. You will get ranked higher and keep your position in the search engines if you help them by offering them content that people will want to search for.
How do you offer great content for search engines?
1.) I would search for major key words in the search engines and see other people sites and see the kind of content they are offering and then you should try to emmulate them.
2.) Start making links to popular sites that people would be interested in and start exchanging links with them. It will get you ranked higher over time.
3.) Start writing brief articles and use your major key words in them. Use it in the paragraphs and use them at least three time.
4.) List your site in the appropriate catagories.
Other options… There are advertising companies that offer guaranteed high listings for your page. They index the page for you and do everything necessary to put your page in the top of the major search engines with the keywords that you provide to them.
You should mainly focus on having hundreds of links linking to your web site… It seems like, that’s the most important way to get high ranking these days in the search engines…
I even did a little bit of research and I have found out that most of the people that were ranked high in Google had 1,000s of links linking to them.
Therefore if you have an affiliate program or link exchange program, now is the time to take advantage of it, use it to try to get thousands of people to link to your site, it will pay off when you see yourself ranked high in Google and all the other giant search engines.
Whatever you do, you shouldn’t give up on search engines, there will always be a spot for you in them.
Copyright © 2005 by Koffi Amouzouvi
Koffi Amouzouvi is the “author” of a FREE Newsletter
called “Specialized Info Newsletter” to help customers
use the Most Powerful Marketing Software in 2005.
http://www.gemini3style.com
