Archive for Search Engine Optimization Portal
July 10, 2010 at 4:26 am · Filed under Best Marketing, Net Portal, Search Engine Optimization Portal
One of the most significant conditions to engines like Google and Yahoo in deciding the weight of a website for a distinct search term is the number of high-quality, in-bound links. This is one way. The other way could possibly be that your article contents is so good and original that internet websites would want to link to it. In spite of this, you can enhance your odds of getting quality links by mounting the number of individuals and web channels that stumble upon your content.
Start-up
Consider about the places that you could potentially effortlessly make available a link into your piece. Do you have a website for your business? Do you’ve profiles on social networking websites such as Facebook, MySpace or LinkedIn? Do you write for a blog? A distinct system of driving visibility to your write-up would be by eminent in-bound links that are crucial to Search engine optimization. In addition, because the value and number of these in-bound links increases, the importance of the link from your “find out how to” article to your website will become more worthy.
Tip: The most sought after place to put links to your piece of writing would definitely be university alumni and college websites. Search engines will usually offer extra credibility to links from “.edu” sites because they are a lot more credible than “.com” web sites. For those who have a profile page on your college alumni website, position particular links to your articles there. Who knows, your clients could be from your institution!
Reciprocal Links
A great way of fostering the links to your site is to become aware of link partners with whom you can actually do a reciprocal link exchange. This calls for you in accord with a new webmaster to each one position a link to the other’s website resting on your domain, as a result both receiving a free backlink to your site through this mutual link exchange. Make sure to only act upon a reciprocal link exchange with web sites which have been relevant to yours though, and which your visitors will find valuable.
Tip: On diverse social networking and bookmarking sites make several friends if you’ve only a few as of now. It is a lengthy and time consuming procedure to discover associates that share interests and views that will be cordial with yours, nonetheless they can play a part by driving exposure to your content matter and concurrently enrich your trade activity.
Do a link hunt
Investigate in Google for the key phrase for which you would like to rank. Which are the sites present on page one? Any one of them close rivals of your organization? If you can find few direct competitors, jot down the URLs for those websites, drop by Yahoo Site Explorer and enter in one of the URLs. Immediately click the tag that affirms “inlinks”. This will show all of the pages Yahoo has found that link to that URL. Since the sites in this listing have already linked to one of your competitors, you ought to stand a rational opportunity of getting them to link back.
Tip: Extraordinary concentration need to be paid to inlinks to your rivals with web sites ending in “.edu” or “.org”. Typically, these are more significant links than those from “.com” addresses. Position those sites at the top of your listing for link requests.
April 5, 2010 at 8:08 pm · Filed under Search Engine Optimization Portal
It’s reasonable to say that this year, SEO (or Search Engine Optimization) finally became a familiar buzzword used in marketing circles, and is now an everyday exercise employed by organizations seeking to boost their website’s search engine rankings. Still, merely a couple of years ago, SEO was viewed as a dark art. And now, how matters have changed: now search engine optimization expects a larger collection of skills in ethical spheres : content writing, promoting a website using social networks, and link baiting.
Google, Bing, Yahoo! and other search engines have likewise grown to be much more sophisticated than merely valuing backlinks to influence rankings : they can discover for how many minutes individuals browse your website for, how many pages they view, and broadly speaking how “sticky” your website is.
And nevertheless, without doubt links are still primary to set rankings, and so you must make your website a special resource that people want to link to.
If you can’t wait months to rank, you can use PPC (Pay Per Click) campaigning. What is Pay Per Click? This is a bidding system where you bid a certain sum of money for every time the ad is clicked on. The amount you bid for counts on the keywords that in actuality trigger the displaying of your ad in the search engine results pages. Keywords are essential to the targeting of the individuals that click on your ads, and so Pay Per Click is a wonderful method to see the best keywords (the ones that make you sales) and those that aren’t impressive. If you’re equipped with this information, you can then target those keywords in your search engine optimization campaign as well.
It’s wise to hire a business that offers a search engine positioning service first, and gain knowledge and experience from their strategies. That way you’re not only putting your website in the hands of professionals, you can in addition learn from them as well. To add to that, you ought to ensure you employ a search engine marketing service provider that are physically close to you. To locate such a provider in your location, type in some words such as SEO (or web design) + your locale, e.g. web design leicestershire. Why a service provider close to you? Search engine optimization is a very nuanced discipline and so it’s a wise move to have a solid partnership your Search engine marketing firm you take on, and there’s no better way than in the flesh get togethers to talk about the finer points.
November 29, 2009 at 11:32 am · Filed under Search Engine Optimization Portal
As a member of several search engine optimization forums, I
have recently noticed (especially since Yahoo recently decided to
try their hand at competing with Google) that the stress level of
many webmasters has gone way up. This applies not only to
webmasters involved in Internet-based home businesses, but to
webmasters in general.
Additionally, it seems that many people that are in the business
of search engine optimization (SEO) are, with good reason, going
completely bonkers. As Google came on the scene in 1998 and
quickly dominated the search business, website optimization
became largely a game of shooting at a single target, namely,
pleasing Google…for all intents and purposes, Google became the
“800 pound gorilla” of the search engine business.
Since the advent of search engines (particularly Google) spawned
the whole SEO business, I guess its only fair that the search
engine industry can once again turn the SEO business on its ear,
and it seems now to be sort of a cat and mouse (not desktop)
relationship that can get really interesting as we move forward.
Not only are there now several viable players (most notably
Google, Yahoo, Microsoft and Ask Jeeves) in the search engine
business, but they are all adopting different and frequently
changing algorithms for determining the ranking positions for
websites.
The current game is that webmasters are trying to
figure out how the various search engines perform the rankings
and, on the flip side, the search engines are striving to be
unpredictable to those webmasters and SEO firms.
For those people using websites to promote home-based businesses,
it can be stressful constantly trying to determine “what the
search engines want” and agonizing over every downward
fluctuation in rankings that their website may experience.
Looking forward in time, I think we can expect that rankings will
fluctuate frequently and will not be at all consistent from one
search engine to another. It will be quite common that for a
particular search term a website might suffer a drop in position
ranking for search engine “A” and an increase position ranking
for search engine “B” at essentially the same point in time.
Rather than stressing out over every position ranking “wiggle”, a
better approach might be to just focus on “what do visitors to
my site want?”. The search engines are striving to give their
users a quality (relevant) search experience and if you are
focused in giving visitors to your website what they are looking
for, these paths will meet somewhere down the road.
You can save yourself alot of consternation by focusing upon the
needs of the website visitors you are seeking to attract, rather
than chasing the frequently changing ranking algorithms of
several search engines. Focus on a single target instead of
chasing several moving targets at the same time.
This article pertains to natural searches only, as paid search
engine advertising is a completely different situation.
—————————————————————-
This article is freely available for reprint provided that the
resource box at the end of the article is left intact and the
article is published complete and unaltered. If you are using
this article on a website or e-book, please make sure that the
link in the resource box is live or clickable.
—————————————————————-
Kirk Bannerman operates a successful home based business and
coaches others seeking to start their own home based business.
Visit his website at Legitimate Home Based Business for more details.
February 13, 2009 at 6:18 pm · Filed under Search Engine Optimization Portal
What are inbound links?
Inbound links are also called as one way links. Links that point out to your site from various other sites are called inbound links.
Advantages of inbound links:
In order to get on top of search engines it is very necessary to build inbound links. The more inbound links pointing out to your site, the more often search engine robots will visit your site. Automatically your site will have a large number of quality hits. When the number of inbound links increases we also acquire a better Google PR. Sites with more number of inbound links are considered as good quality sites by the search engines hence placing them on top positions.
Methods to build inbound links:
1, Listing the website in directories 2, Write articles and submit them in various article directories. 3, Use your URL as part of your signature in discussion forums and newsgroups. 4, Develop simple software and place the download URL on your website and submit the URL to various share ware listing sites. 5, Place good articles, content on your website so that other website owners link to your website naturally.
Conclusion
For attaining top rankings in search engines, it is essential to spend time and get many inbound links. Inbound links send qualified visitors to your web site. This in turn makes your website more profitable.
Article written by
B.Nivedita
Expert Search Engine Marketing Company
January 11, 2009 at 1:14 pm · Filed under Search Engine Optimization Portal
(A Reflective look at the little search engine that soared!)
All knowing, all seeing, ever present!
Google has permeated into almost every aspect of life on this planet and beyond.
It has become a mainstream fixture for computer and Internet users around the
globe. All the while, cementing its position as the only real facilitator of the
world’s collective intelligence.
Can you remember a day when you have not Googled?
But Google’s reach doesn’t stop with the mouse or the cursor. It has moved beyond
the computer screen, snapping up resources, sites, and people at a frighteningly
steady pace. Perhaps, the first indication Google wasn’t just satisfied with staying
within the wired confines of the world wide web was when it partnered with universities
such as Harvard, Oxford, Stanford and others, to scan and index the contents
of their libraries — then making this material accessible through Google Print.
Then it casted its aspirations heavenward with the introduction of Google Maps and
Google Earth. Mapping services that bring the world’s geographic information into view,
it is as if Google had literally ascended, watching us from far and near, tracking our
every move as well as our every keystroke. Even using satellite imagery to provide
it with eyes in the sky; leading one to wonder, from those lofty heights can divinity
be far behind?
All kidding aside, Google, whether it wants to or not, is developing a god-like
reverence in the eyes of many. But is this such a leap of faith? Is the idea of
Google as a god-like force in our lives so preposterous? so ludicrous? so sacrilegious?
In prehistoric times, pagans used to worship the sun gods. Ancient Egypt, Greece
and Rome all had their gods who satisfied the basic human need we have to believe in a
superior being or force. They even raised ordinary humans who displayed unusual
courage or bravery up to a god-like status. Are we now entering into a new
post-modern pagan era — will we be worshipping at the feet of Google?
Not really, we treat all our knowledge givers with respect, some even reach
a god-like status. We raise them up above the crowd, give them special meaning
or reverence in our lives. Humans have been doing this since we stood upright
and walked on the plains of Africa. The shaman or high priest of ancient times
– holders of the secret rites, holders of a group’s history or knowledge; we show
these people respect and we elevate them to a higher status.
Google falls into this category.
And Google does deserve some respect, as far as the search engine market goes,
whether it’s wearing a halo or a cursor — Google is still the only game in town.
According to Alexa, a company that tracks web traffic, the top three sites on
the Web are 1. Yahoo, 2. MSN, and 3. Google. However, when you compare where
people go on these sites — search.yahoo.com accounts for only 9% of Yahoo’s
traffic and search.msn.com only 7% of MSN’s total traffic; whereas most of
Google’s traffic is search traffic. This is a big distinction.
And what about the purchasing power of these search engines; latest data presented
by Score Networks, Inc. shows MSN searchers at 48%, Google searchers at 42% and
Yahoo at 31%. That is Google searchers were 42% more likely to purchase online
than the regular Internet user.
Another aspect of Google’s commercial might is its online advertising system. Through
its Adsense and Adword programs, Google has commercialize and monetized most of the
web’s free content. Depending on your opinions or stand, this may be good or bad.
Regardless of viewpoints, Google has been more than generous with sharing this ad
revenue with all concerned parties — content providers, web writers and journalists,
professional bloggers, ordinary webmasters and marketers — all have reaped the
benefits of these programs.
If you feed it with fresh high quality content — Google will take good care of you! In many
cases, it can be argued that Google is subsidizing or facilitating the creation of quality
content on the Net through its Adsense program.
Google’s dominance of all aspects of the Internet is also taking on a god-like force.
It is acquiring and building at an almost god-like speed. Google Acquisitions include:
Outride, Blogger, Neotonic Software, Applied Semantics, Ignite Logic, Genius Labs,
Picasa, Keyhole, Urchin software… how did all this madness start?
Initially called BackRub, referring to the way it back linked to web sites, Google was
founded by Stanford graduate students Larry Page and Sergey Brin. Google, the name
itself is a play on the word googol, and refers to the number represented by 1 followed
by 100 zeros… opened its doors on Sept. 7, 1998, in Menlo Park, California. It had
a corporate staff of three. In 2004 Google offered its IPO with a price per share at
$85. By June 7, 2005, Google was worth $80 billion, making it one of the world’s biggest
media companies.
Perhaps, one of Google’s most brilliant (some believe absurd) moves, happened just recently.
It has applied (via Nelson Minar, a Google Engineer), for patent rights to transmit ads through
RSS feeds. Few people know, even more won’t believe, but the Internet has undergone
a fundamental shift in how information is exchanged on the web. RSS stands for ‘Really Simple
Syndication’ and was first popularized by blogs because blogs use XML and RSS feeds
to syndicate their content.
Don’t come to us, we will deliver. People can view a site’s contents through RSS readers
or an RSS equipped browser without actually going to the sites.
RSS will revolutionize the Internet. Microsoft in its Longhorn Statement has announced
the next version of Windows will have RSS integrated into its Operating System. RSS
applications, under the Creative Commons license, will change the way we use our
computers and the Internet.
Google, if it is successful with this patent application will build on its already god-like
status. The stakes are enormous and Google knows it. This patent could put Google
directly into the mix, but the rewards are beyond belief! And that’s not all, there are
rumors Google may be developing its own RSS powered operating system and browser.
Why not, it has the resources and financial clout to easily carry out such an undertaking.
Google is already the owner of the domain name “gbrowser.com”!
One can only wonder, is Google positioning itself to not only be the brains of the
Internet but also placing itself into the very core of the nasty beast? Does it desire
not only to be a mega hub, but also to be an innate part of the whole structure?
Positioning itself, in essence, to becoming the web’s nervous system.
Any movement of data, information, or commerce on the Internet will have to pass
through and be affected by the Google Factor. More or less, cementing Google’s
influence on the whole scheme of things. And in the process, further weaving
Google into the very fabric of our lives.
Now if that’s not God-like, nothing is.
Everyone is profiting for Google, find out how you can too! Click here: Google Cash File. Get a Free Desktop Calendar & Planner compliments of
the Author and DATEwise.
Copyright © 2005 Titus Hoskins
This article may be freely distributed if this resource box stays attached.
November 27, 2008 at 6:52 pm · Filed under Biz Ops, Search Engine Optimization Portal
The interesting thing about search engine optimization melbourne is how your current web site, or your current page is optimized. Now this doesn’t mean stuffing keywords all over the place on the page. Normally, you are looking at about 5% or so for the keyword appearance but it is near to impossible to write an article or write content in the page to make sure it comes up to that sort of percentage.
Here’s some good advice when choosing a web developer:
1. Make sure your page’s HTML is properly marked up - When you get some young freelance web developer who has been out of the university for 5 minutes and is cheap, you are probably doing yourself a huge kick in the butt. Yeah you’ll end up with a cheap option but the damage done is huge. Good web developers will know the difference between proper HTML and crappy HTML. Ask the question … Can you do hand coding? Yes or no.
2. Does your developer know the difference between a div id and a div class? Yes or No? The answer is pretty simple. div ids are used as a layout feature, meaning you can only reference back to it using Javascript once. The class is a style feature, you can assign a class to any element on the page.
ad: pet insurance information online.
October 9, 2008 at 2:32 am · Filed under Search Engine Optimization Portal
Yesterday you should have read the forth course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #5 and study analyzing the Top Ranked Website on Google. Please read today’s course very carefully and take some time to test what I’m about to tell you on your own webpage. Alright let’s start!
Analyzing the Top Ranked Website on Google
I won’t take you through today’s course step by step because it’s just too much and most of it is common sense. Now to analyze the top ranking websites all you have to do is search in google for the keywords that you chose to optimize. The results are the websites that you are competing with. Open each page and study why you think they are ranking so well. Look back to previous courses and see what on-page methods they use. Just write down what on-page factors they have decided to use and use this information to rank better than them by doing what they do and a little more. For example if they have their main keywords in < h1 > tags but don’t have them in < h2 > tags then you can do both.
The most important analysis you need to do if of their off-page optimization. I suggest you use Instant Position’s free link popularity check to look up your competitors and see who’s linking to them. Then you can go to these websites and request a link also! Here’s the tool:
http://www.instantposition.com/link_popularity_check.cfm
It’s not easy to outrank your competitors and the reason is that they must be good at SE optimization to have received that rank. So you need some time and effort to reach the TOP but YOU can do it and there’s no doubt in that.
Tomorrow I will teach you How TO GET banned by Google!! This will be an exciting day for you I promise (if you want to get banned that is!)
If you would like to contact me anytime and either complain (why would you!) or give me your testimonial then feel free to do so anytime. I’m there if you need any more help also.
Ahmed Omran is an experienced webmaster and marketer who owns Custom Website Design and Home Based Business Revo
October 7, 2008 at 3:46 pm · Filed under Search Engine Optimization Portal
Keyword research is certainly the most important phase in Search Engine Optimization process. Whether you hire a SEO company to do the job or you are doing the SEO process in-house, take your time during this process. You should not be a spectator, but you should be an active part of the decision making process.
Try to think as a customer
Before to start the keywords analysis & research process, be sure that you know how you should perform this process. Try to think about your keywords as a customer. How would you search for your product or service? Which keyword or key phrase would you use? Think about which words or phrases describe best your product or service.
Generic keywords vs. highly targeted key phrases
Surprisingly many companies still believe that increased traffic will necessary lead to increased sales. Unfortunately this is very far from the truth. If traffic is not well targeted, visitors will not found what they are looking for, and they won’t order anything.
Many companies still make the mistake to attempt to get ranked for generic keywords. This is often costly mistake. You will simply loose your time, money and resources to get ranked for generic keyword. Chances are that if you are in competitive industry you won’t succeed to achieve top ranking. In many cases, even if you succeed to get high ranking for generic keyword you won’t benefit much from that. Let’s elaborate this with an example.
Key phrase “shoes manufacturers” will return worldwide results, and your competition will be very strong. Even if you manage to rank high, “conversion to sales rate” will be fairly low. Some of the people would actually search for “shoes manufacturers” which are located in Asia. They might enter on your site, and they will leave without to order anything. You will get more traffic, and you want increase your sales or establish new business contacts. None of your goals will be achieved.
That is because your product or service is not exactly what the people are searching for. Key phrases like “UK shoes manufacturers” or “EU shoes manufacturers” will have better conversion and you will get high ranking faster. Why? It’s easier to get ranked for these key phrases because of smaller number of competitors. From the other side, because of better targeting your conversion rate would be higher, because your traffic is better targeted.
Best approach to do find right keywords and key phrases is to get your generic keyword, and add a specific word to it. Using this approach you will be able to find yours most important key phrases, and target your traffic much better. Key phrases are usually two to five words long.
Think global
In different countries people use different terminology for same product or service. Be sure that you check your terminology for your main keywords. Different terminology for your keyword might be used in Canada, or in Australia. Follow your site statistic, and if some country is missing, something might be wrong with your terminology.
How many keywords do you need
Number of the key phrases for which you will optimize your pages will depend from your budget of course. But be sure to create long list to select from. Initial keyword research should end with at least 70 -100 keywords or key phrases.
Your first thought here might be how you will find so many keywords. Creativity and well knowing your industry will do half of the work. The tools will do the other half. Wordtracker has free trial which will tell you how many times the key phrase was searched for last month. Full version (you can pay for one day only if you want to use this tool once) is much more powerful tool of course. Overture has also free tool for keyword research which will give you useful suggestions. These tools will give you suggestions which you might not come to your mind, and tell you how many competitors you have for every keyword.
Next phase should be customizing some of these suggestions and make the re-check after that. After establishing the main list, start the elimination. Have in mind that your chances are bigger if you select bigger number of keywords. It is always best strategy to optimize each page for one primary and one secondary keyword. Optimize your main page for your most important key phrase.
Final selection will depend from your budget. You can always optimize more pages later, so keep the initial keyword list. Best option is to start to optimize your pages for less competitive key phrases first. When you achieve high ranking for these key phrases, then go after more competitive key phrases.
About The Author
Zoran Makrevski
Search Engine Positioning Firm
SEO.Goto.gr
October 7, 2008 at 12:03 pm · Filed under Search Engine Optimization Portal
When Google Adwords first came on scene, it was not immediately apparent to most people how to utilize the system to create wealth, until John Carpenter popularised it with his Google Cash system, a book he wrote some time back.
Since then, Google Adwords has become one of the main traffic generation tools for most affiliates. It was the fastest way to generate traffic.
By now, most people would have learnt about the latest Google Ruling on their Adwords’ programs
Basically it goes like this:
1) Google will only display two ads for the same website at the same time AND only ads with the best click thru rate,
2) You can remove the three letter word ‘aff’ from your ads, if you are a reseller.
How do you ensure you are the top 2 ads besides having to bid up keywords until your nose bleed?
With this new ruling, there will only be 2 ads displayed at any one time, and only for ads that has the best click through rates.
The rationale is that there isn’t any value add to show multiple ads that all point to the same web site.
In any case, experienced affiliate marketers would
probably capture the email address of the person who clicked on the Google Ad, rather than directing the person straight away to the vendor’s web site;
So there goes an easy and fast way to get traffic
So how do we counter the latest ‘dance’ from Google?
I have a solution which targets to key areas of concern:
1. Offering Value Add content through the use of Blogs
2. Getting F.R.E.E Traffic with RSS Feeds
Thousands of blog communities are sprining up all over the Net, and depending on what you are trying to market (as an affiliate) you can easily set up a blog centered just around the topic which relates to that product.
If you’re selling slimming pills, you can have a blog just related to weight loss. Next, turn your blog into an rss feed and syndicate it all over the Net, by submitting to the 27 major blog directories and 41 major rss directories.
(There might be more at time of writing, but these are the main ones I submit to.)
Besides it’s ability as a traffic tool, blogs give your potential clients value add in terms of useful contents you make.
Since you have to make postings to your blog, you are in a way ‘forced’ to study the area in which you want to market (e.g. weight loss) and provide good value add information, very much like a ‘consultant’.
Which in a way is good for anyone wanting to build a sustainable business and stay in the ‘game’ in the long run.
Brandon is Author of Multimedia Ebook “Marketing Rampage with Blogs and RSS”. Learn how to leverage the power of blogs and rss feeds to drive more FREE targeted traffic, gain more leads and sales. Get Listed in Google and Yahoo for Free and save $299.
http://www.marketing-rampage-with-blogs-and-rss.com
September 25, 2008 at 10:45 pm · Filed under Search Engine Optimization Portal
Finding Targeted Keyword Phrases Your Competitors Miss
Finding keyword phrases your competition is missing is easier than it seems. Combinations of two and three word phrases are often overlooked by your competitors when vying for the top competitive terms. This missed opportunity may be a benefit to you to overcome your competition in the search engine rankings.
Think Like A Searcher - Study Your Target Audience
Really look at the audience you want to bring to your website. Are there terms you might not ordinarily use or your competitors use that would work for a small portion of visitors? Remember that single words tend to be more competitive. Find two and three word phrases that would work for a searcher looking for your website topic. If your visitors usually search on “vertical widgets”, look at “horizontal widgets” as well. Dig deep to find terms that might not be obvious to you. Of course using a keyword phrase that no one searches on might give you lots of search results, this is why you should focus your terms on the actual topic of your website content. Have another person compile a list of keyword phrases used to find your website or product. You’d be surprised at the number of variations two minds can come up with instead of one. Think like a searcher - not a website owner.
View Your Competitor’s Source Code And Content For Keyword Phrases
Viewing your competitor’s source code is very easy and a good way to see what keyword phrases (if any) they are using. Using your browser, view the source code of the page. The title and meta tags should contain the same keywords or variations of keyword phrases if the competitor’s website is optimized. Look over the web page content as well as for keyword phrases worked into the text, image alt text, headings and hyperlinks of the pages. If their pages are not optimized you may gain an even bigger edge on the competition by optimizing your web pages.
Using Keyword Tools To Find Variations Of Keyword Phrases
The Overture Suggestion Tool will provide keyword variations:
http://inventory.overture.com/d/searchinventory/suggestion/
Clicking on the suggestion tool link will bring up a window, you can search for terms and variations of terms. Begin with your list and see how many variations come up with the results. You might be surprised at the popularity of some of the search variations you see. Be sure to add you new keyword phrases to your list.
WordTracker is a keyword tool as well, you can purchase a yearly subscription or even a one day subscription. Learn more about it here:
http://www.wordtracker.com/
Search On Keyword Phrases In The Search Engines
Using your expanded list of keyword phrases, search for those terms in the search engine databases. Note the number of search engine results. The more results, typically the more competitive the term. See the differences in number of search results for plural versions as opposed to singular versions of your keywords in each engine. Note the descriptions that the search engine results bring up - are there any keyword phrases there that might apply to your website? Don’t forget the ads Google displays in their search results. Study the ads that come up with your search terms as well. While you are searching on your keyword phrases, check your competitor’s ranking, along with the new keyword phrase variations you come up with through the Overture Keyword and WordTracker tools.
Add Keywords Reflecting Your Local Cities And State
You can also target local areas by listing them in your title/meta tags and text of your web pages. List only the cities and state you reside in and/or provide services to. You never know who will be looking for a local contact producer of “blue widgets” in your city or state. Some people prefer to work with a local company. Adding in those type of specifics, even on your contact page with your local information, can pull in traffic your local competitors are missing.
Check Your Site Statistics
Last but certainly not least, check your search engine stats program or raw server logs to see what terms your visitors are using to find your website. There may be combinations of words your visitors are using you have not thought of or that may not be in the content of your pages.
Incorporate Keyword Phrases Into Content Of Your Web Pages
Once you have your list of varied keyword phrases, work them into your web page. Incorporating these terms into your web pages should “make sense”, in other words, they should read well and not sound “spammy”. Most of all, they should realistically be part of the content of the page, not placed there only because you need them in the content. Have another person read your copy to see if it sounds reasonable to them.
Keyword Variations Make A Difference
Don’t miss out on the keywords your competitors might miss. Those extra keywords could translate into profits and increased viewing of your website by visitors who might otherwise not find you.
Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation Marketing, a Search Engine Marketing company serving small businesses. She has specialized in Search Engine Optimization since 1998, including three years as the Search Engine Specialist for O’Reilly Media, Inc., a technical book publishing company.
Copyright © 2002-2005 Search Innovation Marketing.
http://www.searchinnovation.com All Rights Reserved.
Permission to reprint this article is granted if the article is reproduced in its entirety, without editing, including the bio information. Please include a hyperlink to http://www.searchinnovation.com when using this article in newsletters or online.
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